APRIL 2023
Heard Marketing
Heard is a female-owned PR & Marketing startup based in Birmingham in the UK. They specializte in creating marketing and communication strategies for creative products, agencies and businesses who believe their exciting product and service deserves exposure and attention.
Role: Creative direction, design
Deliverables: Brand identity, Motion, Social media templates, Landing page, Advertisement banners
I focused on creating bold elements to help show the strong nature of the brand. To connect with the modern and youthful nature of the brand, I used a clean sans serif typeface together with a chat comment icon. I used this as a foundation to design illustrations and other assets for the brand.
For the palette, I chose a strong orange and paired it with a moderate purple tint which creates the feeling of energy and vibrance. These, together with some monochrome colour choices helped complete the brands colour palette.
