JUNE 2023
Peep Sunglasses
Peep is a new sunglass brand which pride themselves on promoting diversity and uniqueness through bold sunshades and colours to suit anyone and everyone
I decided to go with a customized script font for the wordmark to evoke the feeling of uniqueness and fun. To show boldness and diversity, I went with a strong colour palette of Purple and Green and a neutral set of black and white tones. These simple but powerful design choices helped build the brand identity's foundation.
